Homespin: momentum for Algonquin East business

What if advertising and public relations are not just for elites to control the confused masses?

What if this is really about art: the function of beauty and story to tell a message. Communicating is not just about telling the facts, but appealing to a person’s whole emotional circuitry. Art is that way of communicating that reaches to the parts of ourselves we may not be aware of; until something is stirred and we remember a way of feeling. And the art of communication is not about manipulating people because they don’t know better, but trusting that people do know better and connecting to the deep knowing that we all share the world.

So the question is: how does an ordinary group of people come to think like advertising executives? And what happens when ordinary people take on the role of artist and storyteller? —Andy Trull, homespin.ca

natalie-400 3Natalie Robinson is from the Ottawa Valley and has always been passionate about strengthening the local economy.  She designed numerous economics and sustainability courses for Algonquin College and is now on the ground supporting local business with social media and other marketing strategies.  She writes a monthly column for the Pembroke Observer explaining how citizens can ensure good jobs locally.  Contact natalie@hopefieldsustainability.ca


andy-400 2Andy Trull’s background is working with small grassroots organizations focused on ecological and artful approaches to social change. He has been a resident of the Ottawa Valley since 2005, while pursuing graduate studies at Concordia University, where he is on the part-time faculty of the Applied Human Sciences. Andy’s current research and organizing interests focus on the overlapping practices of art, ecological design and social economy.


beth-400Beth Kennedy has been working in marketing for over 29 years, starting at the Royal Winter Fair in Toronto. She then moved north to Huntsville and worked in marketing at a canoe manufacturing company where she discovered she wanted to create the creative, rather than just drive it. Courses at the University of Toronto, Ryerson and George Brown College propelled her into establishing her own business in the Upper Ottawa Valley. She is a professional typesetter with a strong background in design and photography.



Peggy Bridgland (editor) is a longtime resident of the Ottawa Valley with a background in both English (University of Toronto) and textile arts. Over 25 years she has worked as a freelance editor and proofreader for private clients, local and provincial organizations, and publications such as The Country Connections Magazine. In her 17 years at Literacy Plus, she wrote and edited many kinds of text, from reports and proposals to manuals, promotional materials and the program newsletter. Peggy often volunteers her skills with local community groups, most recently Friends of the Rockingham Church.

Scott Pond (web developer) and his family live in Killaloe.


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