What if advertising and public relations are really about art: the function of beauty and story to tell a message.
Communicating is not just about telling the facts, but appealing to a person’s whole emotional circuitry. Art is that way of communicating and reaches to the parts of ourselves we may not be aware of; until something is stirred and we remember a way of feeling.
And the art of communication is not about manipulating people because they don’t know better, but trusting that people do know better and connecting to the deep knowing that we all share the world.
—Andy Trull, homespin.ca
Natalie Robinson is from the Ottawa Valley and has always been passionate about strengthening the local economy. She designed numerous economics and sustainability courses for Algonquin College and is now on the ground supporting local business with social media and other marketing strategies. Natalie has been a regular contributor at the Valley Gazette and the Pembroke Daily Observer.
Andy Trull’s background is working with small grassroots organizations focused on ecological and artful approaches to social change. He has been a resident of the Ottawa Valley since 2005, while pursuing graduate studies at Concordia University, where he is on the part-time faculty of the Applied Human Sciences. Andy’s current research and organizing interests focus on the overlapping practices of art, ecological design and social economy.
Beth Kennedy has been working in marketing for over 30 years, starting at the Royal Winter Fair in Toronto. She then moved north and worked in marketing at a canoe manufacturing company where she discovered she wanted to create the creative, rather than just drive it. Art history studies at the University of Toronto, photography basics at Ryerson and desktop publishing at George Brown College, followed by design work at newspapers and magazines, eventually led her to establishing her own print and web design business in the Upper Ottawa Valley.
Anya Gansterer has developed annual marketing strategies for townships and is well versed in current provincial and regional marketing strategies. She has developed, expanded and implemented several highly successful local tourism products, including Recreational Geology in the Madawaska Valley, Poetry Please and the very popular theatrical Heritage Walks. She has worked closely with the Ottawa Valley Tourist Association and Ontario’s Highlands Tourism Organization to promote our beautiful area and enhance its vibrancy. Anya is particularly adept at creating tourism events that perfectly combine the arts with local culture, history and geography.
Peggy Bridgland (editor) is a longtime resident of the Ottawa Valley with a background in both English (University of Toronto) and textile arts. Over 25 years she has worked as a freelance editor and proofreader for private clients, local and provincial organizations, and publications such as The Country Connections Magazine. In her 17 years at Literacy Plus, she wrote and edited many kinds of text, from reports and proposals to manuals, promotional materials and the program newsletter. Peggy often volunteers her skills with local community groups, most recently Friends of the Rockingham Church.